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Dunkin’ Donuts – the birth of a new distribution and franchising concept

Posted by on Oct 28, 2015 in logistics info | 0 comments

My first post about logistics is a case study a little bit old, but it was the first case study that i worked on when i was in my first year at my university.

Case study author: Ruth A. Schmidt and Brenda M. Oldfield

Abstract

Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry
and expansion worldwide. The original historic roots of the company are in the USA and despite wide international expansion since the 1970s, the US market continues to serve as a testing ground for innovations prior to international roll-out. Based on observation and key informantinterviews with core members of the management team during a visit to Richmond Project in 1994, the case explores the initial phase of the introduction of a central production facility as an innovative route to preeminence in one test market. Strategic and operational issues are discussed, highlighting the differences and efficiency gains of the central production facility cum satellite store approach compared
to the traditional stand-alone on-site production approach. Implications for future developments are discussed.

Here you can find the artical as a PDF and my analysis in  power point.

Special thanks to my colleauge Petros Anastasiadis.

I hope you will enjoy it.

Because we love logistics

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