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Whirlpool Corporation Evolution of a supply chain

Whirlpool Corporation Evolution of a supply chain

My next case study it is about the reorganization of whirlpool supply chain management. This case study is a fine example that show how logistics can really save money.


Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales over $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool’s innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names. With this varied inventory, plus a large direct sales force in more than 170 countries and an unpredictable sales cycle, effective supply chain management is critical for continued growth. Whirlpool has not always considered logistics a competitive advantage. However, since naming Penske its lead logistics supplier, Whirlpool experienced cost savings, increased customer satisfaction and found a partner to help integrate the recent acquisition of Maytag.

Here you will find the artical as a PDF my analysis is in this Power point

I hope you will enjoy it.

Because we love logistics

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